A few times a year Pilot participates in a couple large tradeshows around the country and this gives the company an opportunity to connect buyers with our brand and products. The idea for the booth was to focus on the personalities of our core products while giving each of them their own personality. Marketing worked with a photographer to create a look for our Mass Market advertisements which featured a figure posing with a pen on a saturated, single colored background. For the design of the tradeshow booth, I chose to elaborate on that style by adding playful typography and illustrations to further emphasize the product’s personality.